Italian Flair

Italian premium accessories brand Furla today opened its first boutique in Muscat in association with Swan Enterprises. An innovative interpretation of Italian lifestyle and the joyful and contemporary brand’s personality, the concept store, located in Panorama Mall, draws design inspiration from the Furla headquarters, an exquisitely renovated 18th century villa.

“Furla is more than a brand, it is a mindset, a symbol of excellence, a unique synthesis of quality and style,” explained Her Highness Sayyida Aliya bint Thuwaini Al Said, President & CEO of Swan Enterprises. “Every aspect of this fabulous store, from the opal glass and the door’s brass detailing to the hi-tech LED screens showing Furla productions, has been chosen to encapsulate these wonderful uncompromising characteristics and offer an irresistible customer experience.”

Coinciding with the opening of the store is the launch of the stunning Furla Spring Summer 2016 Lights of Colour Collection, inspired by a light-hearted journey through Italy. From roomy totes and clutches featuring delectable detachable Furla Metropolis mini bags enriched with precious artisanal detail, the pieces combine unmatched day-to-night, formal to informal versatility with creative practicality and universal appeal. The exclusive graphic compositions with op art twists and deconstructed shapes are a celebration of the hues of the Italian landscape – shell, onyx, acid green, turquoise, sienna brown and deep red. Joyful, contemporary and rigorously Made in Italy, the collection’s must-have include the Furla Dama tote, the Furla Fanatsia, and the Furla Artesia.