Edgy Statement

Edgy Statement

Rolls-Royce Motor Cars has announced a new facet of the ultra-luxury marque’s personality, a dark and edgy lifestyle statement: ‘Black Badge’.

A permanent new sub-brand, Black Badge was unveiled earlier this year at the Geneva Motor Show and transforms the character of both Ghost and Wraith. The new sub-brand is expected to appeal to those people who are elusive and defiant, the risk takers and disruptors who break the rules and laugh in the face of convention. It is in this spirit that Rolls-Royce Motor Cars has announced that Black Badge ‘Inspired by dark edgy lifestyle’, is now available to order from Al Jenaibi International Automobiles, the sole authorised dealership for Rolls-Royce Motor Cars in The Sultanate of Oman.

New material accents and tonalities are combined to accommodate the tastes of those fast-moving customers who adopt a strident approach to life’s finer challenges. With this manifesto as their departure point, Rolls-Royce designers, engineers and craftspeople set to work transforming Ghost and Wraith in subtly different ways. Their intent was to deliver darker, more assertive and more focused Black Badge alter egos that differ from each other as much as they do from their siblings. The result is Ghost Black Badge and Wraith Black Badge. Black Badge is known as the ultimate in pure luxury style and engineering substance.

Black Badge will bring the colour black to new levels of intensity. The multiple layers of paint and lacquer that go into creating Black Badge Black are repeatedly hand polished – the most exacting painting and polishing process ever used for a solid paint colour. The result is the deepest, darkest and most intense black ever seen on a production car surface. The centrepiece of the Black Badge cabin is the aerospace-grade aluminium-threaded carbon fibre composite surfacing – material often seen on the surfaces of stealth aircraft. This futuristic material has been reinterpreted at Goodwood to become the world’s most innovative new super-luxury material.